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Skincare Brand Instagram + TikTok

GlowSkin: From 2K to 15K followers in 6 months

GlowSkin needed a consistent presence and content that converts. I rebuilt their strategy from scratch.

Client
GlowSkin
Duration
6 months
My Role
Content + Community
Platforms
IG, TikTok

The Results

Results
+240%
Follower Growth
3.1x
Engagement Rate
\$12k
Tracked Sales

The Challenge

Before

Posting was inconsistent and engagement was near zero. No content strategy existed.

The Strategy

Approach

Rebuilt the content calendar around 3 pillars and introduced short-form video 5x a week.

Working together transformed our social presence completely. Sales from Instagram tripled.
— Sarah, Founder, GlowSkin